Visual identity
My brand looked completely amateur until I realized visual identity is way more than just a logo. Everything from colors to typography to how images are styled needs to work together or your business looks unprofessional. Spent months trying to fix it myself with mixed results. Finally worked with designers who have a creative approach to visual identity and they completely transformed how my company appears online. They created guidelines for everything - social media posts, website graphics, email templates, even how to use photos consistently. Now all my marketing materials look like they come from the same professional company instead of random pieces thrown together
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This is exactly what I needed to hear! My business has the same problem - everything looks like it was made by different people. Thanks for sharing your experience, definitely going to look into getting proper brand guidelines created